Duralex: "We should end the year with a turnover of 32 million euros," says the brand's industrial director.

A figure "higher than what was achieved in previous years," Nicolas Rouffet said Thursday on France Inter. The French group was taken over by its employees in 2024 in the form of a cooperative, after experiencing repeated financial difficulties.

"The figures are good, we are higher than in previous years," said Nicolas Rouffet, industrial director of Duralex , based in La Chapelle-Saint-Mesmin (Loiret) with 243 employees, on France Inter on Thursday, July 31.

One year after its takeover by its employees , Duralex is meeting its objectives. "We should end the year with a turnover of 32 million euros," says Nicolas Rouffet. In 2023, this turnover had fallen to 24.6 million euros, compared to more than 31 million in 2022. The company is aiming for 39 million euros in 2030. Last summer, the famous brand almost disappeared after yet another receivership. Then the Orléans commercial court validated the employees' cooperative project, supported by 60% of the staff, led by the site's management and supported by local elected officials. The SCOP (Cooperative and Participatory Society) was launched on August 1, 2024.

Today, business is booming. "In France, things are growing fast. Not all local authorities are buying Duralex yet, but those that are, are definitely buying it, and it's nice to know that many of the schoolchildren in September will be rediscovering or rediscovering Duralex glasses in their cafeterias," says the industrial director of the world-renowned glassware, renowned for its unbreakability. Online orders are also very popular, according to Nicolas Rouffet.

"We're turning over almost 150,000 euros a month, which means that in four months we're making the same amount as we were making in a year before."

Nicolas Rouffet, industrial director of Duralex

to France Inter

Foreign trade is also paying off, particularly in Asia, because it is in this geographical area that Duralex "sells its glasses at the highest prices," explains Nicolas Rouffet. "In Japan, we sell glasses two to three times more expensive than in France because, for them, Duralex is luxury, it's made in France," he continues. "And knowing that it's a French company run by French people and their employees increases the desire to buy Duralex."